Guides
Practical guides on websites, email, security and AI automation, picked for marketing agencies.
Google Universal Cart launched in US Search, AI Mode and Gemini on October 15, 2026. What it means for online stores, Shopify checkout settings and UCP.
ChatGPT referral traffic dropped around October 9, 2026 because many links lost their utm_source tag. How to check GA4, annotate the dip and measure fairly.
How to pick a random winner fairly: publish rules, dedupe entries, use a secure random picker, record the draw, choose reserves and follow platform rules.
How to get cited by Claude: allow Claude-SearchBot, write quotable answer-first pages, keep facts current, and track Claude referral traffic in GA4.
Safari blocks identity resolution services that turn visitors' email addresses into tracking IDs, WebKit said on October 19, 2026. What it means for your site.
Bing AI training and grounding preferences replace NoArchive and NoCache from February 1, 2027. The new tags, the March 1 deadline and what to do now.
Google and Microsoft said on October 30, 2026 they will honor a shared AI training robots.txt signal, __usage_ai-training. What it does and how to prepare.
What a white label SEO report should include, how agencies use white label website audits to win and keep clients, and the honesty rules that keep them credible.
How to get automated website reports by email: scheduled audits, Search Console summaries and uptime alerts, what each should contain and how often to send.
A step-by-step agency client reporting workflow: pull data, flag anomalies, draft commentary, review and send, with clear owners and the checks people keep.
A practical SEO audit checklist for 2026: crawling, indexing, canonicals, Core Web Vitals, titles, internal links and structured data, in the order to fix them.
The CMA wants Google to show search choice screens on Android and Chrome, including AI assistants. What the September 2026 proposals mean for UK businesses.
URL encoding explained: how percent-encoding works, which characters are reserved, encodeURIComponent vs encodeURI, %20 vs + for spaces, and safe UTM links.
AI for marketing agencies in the UK: faster reporting, sharper briefs, campaign QA and client updates, plus what ASA rules, copyright and contracts mean.
How long should a blog post be? Google says it has no preferred word count. Here's how to judge length by search intent, with practical ranges by post type.
How agencies use website audit reports to prospect, run sales calls, onboard clients and prove ongoing value with white-label PDFs and scheduled monitoring.
How to build a custom Google Search Console report and automate it: exports, Looker Studio, the API and BigQuery, with what each can and can't do.
Track keyword rankings for free using Google Search Console: what average position really means, regex filters, period comparisons and the data limits to know.
GEO and AI visibility trackers are booming, but Google now offers free AI data. What is measurable, what Google says, and a view for small business SEO.
What a site audit report is, what a good one contains, and how to read it: sort issues by impact and effort, fix indexing, security and email first.
Free checklist (PDF)
31 practical checks for marketing agencies: website speed and mobile, Google Business Profile and reviews, email security, booking and enquiry handling, and AI search visibility. Each one says why it matters, and many link to a free tool that checks it.
Clients choose an agency for its thinking and its craft, not for how well it reconciles spreadsheets. When the admin between brief and invoice runs quietly in the background, the agency gets back to being what it set out to be.
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